Mission vs Vision

Sometimes, ‘mission’ and ‘vision’ of a company are used synonymously or interchangeably. This is not correct. A clear distinction exists between the two.


Mission Vision
Mission is concerned more with the present.

The mission statement answers the question: ‘What is our business?’.

The mission statement focuses on the present strategic thrust

The vision more with the future.

The vision statement answers the question: ‘What do we want to become or, which way should we be going?’.

The vision statement outlines the strategic path.

Sarav Author


  • Danna Farrell

    (November 13, 2023 - 8:17 am)

    it’s my fave!

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